You probably know the benefits of using video in your presentation–a powerful clip can strengthen an argument because it allows the audience to see that idea in action, even if it’s just on the big screen. But how do you incorporate it so that it enhances your presentation, rather than distracting your attendees from it?

One of my clients commissioned Taylor Swift to produce a video for their big, national meeting. The opening showed Swift with glitz and glamour before she turns into a zombie with ghoulish makeup. It shocked the audience. “Definitely got everyone off their cell phones, into the moment,” he said. “What should I do? I’m up next.” He found himself as the follow-up speaker to a high-gloss, high-glitz, high-intensity video.

Of course, that doesn’t mean that his presentation (and leadership presence) is doomed. In fact, with intention, there are ways to use a compelling video to boost your credibility as a speaker. If you ever find yourself in this situation, start by taking the following steps.

Please select this link to read the complete article from Fast Company.