07/11/2018

Membership Tactics to Borrow From This Year’s Prime Day

Amazon's tactics might prove useful to organizations

We’re closing in on one of the most corporate of modern holidays, and it’s likely to be a big one.

I’m, of course, talking about Prime Day, Amazon’s attempt to bring some of the giving (or more specifically, buying) spirit to the month of July, while helping to draw attention to the benefits of being a member of the company’s closely watched Prime service.

Amazon has been doing this routine for a few years now, but the company is continually tweaking the formula of its popular offering. (One way it’s doing so? The event, starting the afternoon of July 16, takes place for 36 hours, not 24.)

Here are a few membership ideas from what Amazon’s trying out this year.

Please select this link to read the complete article from Associations Now.