07/02/2018

Tips on Becoming an Influencer

Twitter and LinkedIn are better channels for those who want to be thought leaders

We all know that industry influencers have a lot of power. They get good jobs, great speaking gigs, and become effective advocates for their associations or nonprofits.

To raise your own public profile, check out this guide from HubSpot on how to become a digital influencer. Start with determining what social channel works best for you. Consumer-oriented influencers prefer Instagram, but Twitter or LinkedIn is a better channel for those who want to be thought leaders.

Like any marketing effort, you’re going to need a content strategy. “Just like in inbound marketing, the format and quality of the content you publish will make or break your chances of successfully building yourself as a social media influencer,” writes Kevin Payne. He goes on to describe steps for developing your personal editorial strategy.

Please select this link to read the complete article from Associations Now.