05/31/2018

Three Ways to Forge Successful Sponsorships

Consider these tips on how you can reboot your organization's partnership programs

Why should associations consider developing robust corporate partnership or sponsorship programs—or even taking another look at their existing programs, with an eye toward strengthening them?

Bruce Rosenthal, principal of Bruce Rosenthal Associates, LLC, has a few reasons. “I think any association would say they need more money to fulfill their mission. There are increasing member demands for more content and services,” he said. “The corporate partners are demanding more—they want to truly be partners and not just get their name on a sign or a logo, or just wave from the podium. And for associations seeking sponsors and partners, there’s a lot more competition.”

Although often used interchangeably, a corporate sponsorship tends to be transactional, focusing on events or one-off sponsorships, while a corporate partnership refers to a higher-level holistic partnership between a company and an association.

Please select this link to read the complete article from Associations Now.