05/29/2018

The Good And Bad of Email Signature Marketing

Signatures can be effective marketing tools when designed the right way

With all the talk about email marketing in the news in recent days, particularly in relation to the General Data Protection Regulation (GDPR), we thought it might be a good idea to offer you a fresh way of thinking about the subject.

And here’s a direction that we don’t think we’ve covered before: Email signatures can be really effective as marketing tools, especially if designed the right way.

But how much should you rely on a bold email signature, anyway? A few considerations.

Please select this link to read the complete article from Associations Now.