05/23/2018

Boost Member Strategy With Nonlinear Marketing

Traditional marketing models don’t reflect how the real world works

Most association marketing efforts revolve around getting more people to become members or engaging and retaining existing members. And to accomplish this, marketers often take a traditional approach.

“The problem is that these traditional models don’t reflect how the real world works,” said Jamie Turner, author and CEO of the marketing consultancy SIXTY, speaking Tuesday as the opening keynoter at ASAE’s 2018 Marketing, Membership & Communications Conference.

Case in point: the sales funnel, which is how marketers traditionally think about the journey of a person going from a passerby to an active member.

Please select this link to read the complete article from Associations Now.