05/08/2018

Outbreak Highlights Complex Produce Problem

The recent E. coli outbreak involving romaine lettuce shed light on this problem

The recent E. coli outbreak involving romaine lettuce put a lot of consumers and retailers in a difficult, often confusing position.

Now that the impact is starting to die down, the industry that represents producers of romaine lettuce (along with lots of other vegetables) is ready to take away some important lessons from the saga—among them, the importance of traceability.

In recent years, the United Fresh Produce Association, the Produce Marketing Association (PMA) and other groups have sponsored an initiative to improve the tracking of produce and where it shows up. The Produce Traceability Initiative (PTI) aims to create universal standards that the industry can use to track the spread of products.

Please select this link to read the complete article from Associations Now.