04/30/2018

Five Proven Tips for Making Social Media Work for Your Company

Advice from the founders of America's fastest-growing businesses

Sarah Dusek

Co-founder, Under Canvas (travel and hospitality) 
No. 573 2017 rank  |  791% Growth  |  $8.6M Revenue

"Through trial and error, we've figured out a balance between aspirational, for people who aren't ready to travel with us; inspirational, for people actively planning an Under Canvas trip; and helpful. We have agents who make bookings and plan itineraries, and it made sense to continue that dialogue on social. We want to be an expert that also helps you dream about where you might go next."

Chris Gathright

Founder, Sportique (retail)
No. 3,164 2017 rank  |  103% Growth  |  $4.7M Revenue

"When we started, we focused on informing folks about outdoor brands. But as we expanded into fashion, home, and beauty, it became more about letting people know that we're trying to curate amazing products in general. We're simple. Our tone is fun and playful. We know we're not curing cancer."

Please select this link to read the complete article from Inc.