Study: Donor Giving Preferences Are Shifting

How can your organization improve the donor experience?

That’s one area explored in a new Community Brands study released last week—Donor Experience Study: A Deep Dive into Donor Experience and Expectations—which surveyed 1,000 donors who gave money to at least one nonprofit in the past 12 months.

“We’re seeing shifting giving preferences as the threshold for online and mobile giving rises,” said Brandy Keller, director of product management and marketing for nonprofit solutions at Community Brands, in a press release. “We expect to see more investment in mobile technology to improve online giving and fundraising events. And, enhancing mobile experiences will be critical as nonprofits look to simplify the giving experience to keep up with donor expectations.”

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