04/11/2018

Realtors’ Association Unveils Brand Revamp

This is the brand's first update since 1973

For the first time in more than four decades, the National Association of Realtors (NAR) has a new logo, a key part of NAR’s effort to update its image in a rapidly disrupted real estate industry.

The logo, updated for the first time since 1973, preserves familiar elements like the stylized “R” and blue color palette. But those elements are now integrated in a cube design and uses a more modern sans-serif font for association’s name. The rebranding was among the first things on NAR CEO Bob Goldberg’s agenda when he assumed the role last June, and he was eager to see it implemented quickly.

“[NAR] could be viewed as the 800-pound gorilla that’s slow to move,” he said, noting that the idea of rebranding had been discussed before in his previous role as senior vice president of sales and marketing, business development and strategic investments, professional development and conventions. “We said, ‘How do we change everything to be faster-moving and representative?’”

Please select this link to read the complete article from Associations Now.