04/09/2018

Keep Readers Returning

How targeted social media messaging can engage your members

If your association churns out a lot of content, it’s easy to get to a point where you feel like you’ve run out of fresh ideas. But there are ways you can leverage your social media accounts to come up with new content your audience will love, explains the Buffer blog.

Start with studying your social media analytics to see what content is already resonating with your followers. “What you’ll want to do is to study your top-performing posts and re-create them,” writes Alfred Lua. He goes on to provide step-by-step directions for finding your top posts with the native analytics in Facebook, Instagram, and more.

He also recommends asking your audience what they’d like to see. Maybe they want more association success stories and less industry news, or vice versa. You can leave your questions open-ended or create a poll or survey to generate responses.

Please select this link to read the complete article from Associations Now.