04/05/2018

The Science of Stories: How Stories Impact Our Brains

A well-told story has a powerful impact on its audience

When was the last time you got lost in a story? Perhaps you sat down to read “just one chapter” of a book and grew completely absorbed, spending three or four hours buried in the pages without realizing it. Perhaps you tuned into a podcast on your morning walk and became so engrossed you went on autopilot, finding yourself back at home without quite knowing how you got there. Or maybe you lost yourself in a movie, heart racing, tears flowing, breath caught in your throat right along with the characters.

Whatever the format, there’s no denying that a well-told story has a powerful impact on its audience. In fact, there’s an oft-cited statistic claiming that messages delivered as stories can be up to 22 times more memorable than just the facts. 

So why is that? 

Please select this link to read the complete article from The Perry County Tribune.