04/03/2018

Does Your Email Marketing Program Deliver?

Deliverability proves to be a big headache for many associations and nonprofits

All the negative chatter about social media at the moment might have your organization running into the arms of email.

While email has some big benefits from a marketing standpoint—stronger control of the list, for one thing—the strength of that list can wilt without efforts to nurture the subscribers on that list. And when emails aren’t getting delivered properly, you might have an even bigger problem on your hands than a wacky algorithm.

Deliverability, which refers to the ability of an email to correctly show up in an inbox (rather than the spam folder or elsewhere), has proven a big headache for many markets in recent months, but associations and nonprofits feel the pain more than most.

Please select this link to read the complete article from Associations Now.