04/03/2018

The Flaw in Facebook’s Leadership Language

Zuckerberg chose to speak carefully versus quickly - and drew ire

By all accounts, Facebook has whiffed at crisis management in the past few weeks.

Indeed, part of the problem is that it hardly bothered to take a swing. When word broke that the firm Cambridge Analytica may have improperly accessed Facebook data that was then used to help sway the 2016 election, CEO Mark Zuckerberg took the better part of a week to address it.

Five days is a long time for most large businesses facing a scandal of that size, and for a technology company it’s practically an eternity. Pundits have interpreted Zuckerberg’s slow-roll of a response—media availability, then apologies in full-page newspaper ads, then some announced tweaks—as either overly protective and overly arrogant. (Or, maybe, reputation management in advance of a run for elected office.)

Please select this link to read the complete article from Associations Now.