04/03/2018

How an Association Teamed Up With a Facebook Group

The organization is working with the private group to bring people of similar mindsets together

Private groups on social networks like Facebook often are a great way to get people of similar mindsets in the same place.

But turning that interest into a trade group is a whole different can of beans. While a group built from a social campaign can certainly work—see the fast growth of the group Women of Email, which recently gained nonprofit status—sometimes it might just be easier to work with an existing group.

That appears to be the decision that a Facebook group called  Independent Mobile Bicycle Professionals has made. The private group, which was built around the needs of mobile bicycle repair teams, has agreed to work closely with the existing Professional Bicycle Mechanics Association (PBMA), a group founded two years ago, reports Bicycle Retailer and Industry News.

Please select this link to read the complete article from Associations Now.