03/29/2018

Three Ways to Build Customer Loyalty in a Disruptive Digital Age

Here's how to win your customers' hearts and minds

Customer loyalty is changing, but achieving it is not impossible if brands approach it in the right way. Here's how to win your customers' hearts and minds - and keep them...

Brands increase spend every year, yet many see diminishing returns on traditional marketing efforts. Marketers know and feel the daily struggle of balancing the need to build more customer value and maximize return. So what has changed?

Digitalization has had a profound impact on consumers’ expectations. As a result, the volume of data available has grown exponentially – far beyond what organizations and the systems that support them can deal with. The number of channels a brand can use has significantly grown providing a multitude of options.

Please select this link to read the complete article from Campaign US.