03/28/2018

Emotional Marketing: How to Connect With Your Customers on a Deeper Level

This is not new by any stretch of the imagination

If you have read anything about marketing in the last few years, the common thread has been engaging the audience through emotional marketing. That is, appealing to their emotions. 

This is not new by any stretch of the imagination. Emotions have been at the core of advertising and marketing for decades. Those ads that tug on our heartstrings or make us laugh are always the most memorable.

While the approach has changed slightly with the formal introduction of the term "emotional marketing," the intent is still the same: Get to the audience through their emotions in order to gain their trust and be relatable enough to entice them to buy from your company.

Please select this link to read the complete article from American Express OPEN Forum.