03/20/2018

Do You Know Why People Use Your Services?

Consider how your association can boost your own tech offerings

The Wikimedia Foundation has been in the news quite heavily over the past few days about something that was basically out of their control.

Without even a shoutout in the foundation’s general direction, YouTube’s CEO announced on one of the most prominent stages in the world, South by Southwest, that the company would start putting Wikipedia results next to YouTube videos espousing conspiracy theories.

Wikimedia had a heckuva response to this whole state of affairs, putting up a series of comments on Twitter contextualizing the issues raised, along with Wikipedia’s stance on verifying information. It’s a master class in how to respond to something on social media—one that put the nonprofit in a fresh light in terms of its role as a truth-teller in the internet age.

Please select this link to read the complete article from Associations Now.