03/14/2018

Wrap-up Strategy

Post-event analyses are amazing tools upon which you should capitalize

Event professionals know that a meeting isn’t over just because the attendees are heading for home. There’s a lot of work left to do to make the most of it.

For instance, you may already be sending out thank-you notes and post-event surveys to attendees, but make sure to also send handwritten notes to sponsors and presenters.

“Personalize these notes as much as you can,” writes Callie Walker in a MemberClicks post. “Reference their specific session, their specific sponsorship tier, or even a particular conversation you had with them.”

Please select this link to read the complete article from Associations Now.