03/06/2018

The Great Debate Around Google’s AMP

How to boost your mobile web traffic results

If you’re interested in seeing mobile web traffic results, using Google’s AMP protocol—which is, very shortly, heading to email—makes a lot of sense.

But before you get ahead of yourself, it’s worth noting that a lot of critics of the protocol, also known as Accelerated Mobile Pages, have emerged since it was launched two and a half years ago.

Here’s the issue, according to some observers: AMP is seen as a way to speed up pages due to changes it makes to the HTML protocol, changes that also have the side effect of making the HTML more proprietary and more Google-centered.

Please select this link to read the complete article from Associations Now.