02/28/2018

Philanthropy Reshaped: Finding New Ways to Fundraise

Here are trends driving a "philanthropy rethink"

The immediate outlook is good for giving.

In 2018, Americans are expected to give more to charitable causes—3.8 percent more by one estimate. That’s good news for nonprofits, including associations. But talk to a few fundraising professionals, and you’ll hear concerns about quiet forces that are gradually reshaping how and why donors give.

Whether they’re responding to new and emerging technologies, pressure for transparency and trust, or broader generational habits and trends in giving, fundraising professionals are retooling their operations and sometimes reassessing their donor base.

Please select this link to read the complete article from Associations Now.