02/27/2018

CEO: Vision, Values Must be Communicated to the Front Lines

Without open conversation, people won't build connections

For Steve Greenbaum, new CEO of in-home care provider ComForCare, the challenges of running a franchise organization are not new.

As founder and former CEO of PostNet, he developed a thriving 660-unit global printing and marketing services franchise operation.

Greenbaum took over as CEO at ComForCare, with its 200 independently owned and operated locations in the U.S., Canada and the U.K., last month. Chief Executive spoke with him about the opportunities that franchise businesses create, how his PostNet experience will inform his role at ComForCare and what he learned from his appearance on the popular CBS TV show “Undercover Boss.”

Please select this link to read the complete article from Chief Executive.