02/06/2018

Does Your SEO Strategy Need a Rethink?

The SEO game has shifted quite a bit in recent years

Ahead of this year’s Super Bowl, there was a surprising amount of nostalgia for an article clearly written to game search engines.

Back in 2011, The Huffington Post created a meta-commentary of sorts on how people search for content online. The article—titled “What Time Is the Super Bowl?”—even misspelled “superbowl” in multiple ways, all in an effort to get readers to the site. It was a massive hit that created unlikely buzz around keyword-jacking, and as The Atlantic noted in 2014, it was “the most legendary act of SEO trolling ever.”

But the game of search engine optimization, or SEO, is not static. Over the weekend, if you searched “what time is the Super Bowl,” Google just gave you the answer in a prominent box—neutralizing the effect of the search term for everyone else. Nowadays, you might get some clicks on that kind of a headline, but the low-hanging fruit of the past is getting pushed out of the way. You need to try harder to make the search engine game winnable.

Please click here to read the complete article from Associations Now.