02/06/2018

Checking in on Media Membership Programs

Membership programs often need to be tweaked

In recent years, media outlets looking for a way out of the treadmill of costly print models and the complications of digital advertising have increasingly turned to membership as an alternative model.

So how are they doing, anyway? Here’s a quick check-in on some of the most notable news outlets that have moved to this model:

The Guardian. The prominent U.K.-based legacy newspaper, perhaps the largest outlet that has moved to a membership model in recent years, recently announced that it had topped 300,000 paying supporters in the U.S., a sum that accounts for more than a third of its total revenue in the American market. Globally, the company, which includes an appeal on every article, has nailed down more than 800,000 supporters, more than half of which are making recurring payments to the news outlet. The organization offers four tiers of membership to readers, including a free tier that offers access to updates on its membership offerings.

Please select this link to read the complete article from Associations Now.