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01/25/2018

Employers Slow in Adopting Recruitment Technology

While companies understand its value, many are slow to use it

After years of advances in recruiting technology, it appears that progress has stagnated. “Not much has changed in the last year,” said Holger Mueller, an analyst with Constellation Research. While the technology itself continues to evolve, recruiters and talent managers aren’t adapting their hiring processes to take advantage, he said. “Best practices have not caught up to innovation.”

Predictive analytics, video interviewing, social media networking, automated chatbots, passive candidate pools and other technologies can all help companies speed their assessment process and make better, less-biased hires, but only if recruiters and hiring managers take full advantage of them, Mueller said.

Yet industry studies show a consistent disconnect between understanding the potential benefits of these tools and actually implementing them. Despite years of talking about the value of social networks for recruiting, only 28 percent of companies believe their use of social sourcing is “excellent,” according to Deloitte’s 2017 “Human Capital Management” report. And while video interviewing has been touted as a significant time saver, only 16 percent of candidates participated in any form of video interviewing in 2016, according to HireVue’s 2017 “Candidate Experience Research” report.

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