01/24/2018

How Changes in Facebook's New Algorithm May Impact Your Nonprofit

It will be harder to get in front of your audience

If one of your favorite pastimes is mindlessly scrolling through viral videos on Facebook, your days of doing so are numbered. On Jan. 11, the global social media giant announced some sweeping changes to its most central product — the News Feed.

In the coming months, Facebook will be granting less priority to pages from businesses and publications and begin favoring posts its ranking algorithm finds to be more engaging — namely those that spark debate and discussion among a user's friends and family.

Although this is a noble cause, it potentially leaves nonprofits and other mission-driven organizations in a tight spot, because they are considered businesses in the eyes of Facebook.

Please click here to read the complete article from TechSoup.