01/18/2018

Brand Revivals

How organizations take different approaches to stay relevant

Legacy companies Coca-Cola and Kodak are making headlines for major product changes, and their diverging paths get to the heart of how aging organizations can make moves to stay relevant.

In an effort to attract the millennial market, Diet Coke is undergoing a visual rebranding, reports AdWeek. The cans are skinnier, the colors brighter and Coca-Cola is offering new flavors, including Ginger Lime and Fiesty Cherry.

Why the change? Coca-Cola’s North America group director for Diet Coke, Rafael Acevedo, told AdWeek the new look “makes the brand feel more contemporary. It modernizes the brand and makes it feel very premium.”

Please click here to read the complete article from Associations Now.