01/17/2018

To Engage New Members, You Need a Plan

It’s rarely easy to get newbies actively participating in your organization

One of the biggest challenges that I hear most often from association professionals is how to get new members engaged and ready for renewal.

Here at this blog, we have documented tried and true methods to increase the likelihood of a renewal. Almost invariably, they focus on engagement. But it’s not always easy to get newbies actively participating in your organization—sometimes it requires a plan.

A new survey from Dynamic Benchmarking, LLC, and Kaiser Insights, LLC, shows that having a new-member engagement plan can significantly improve retention of first-year members. On average, association professionals said renewal rates for new members rose from 62 percent to 68 percent after the implementation of a plan.

Please click here to read the complete from Associations Now.