01/17/2018

Gain Referral Credits

This program gives incentives to members who recruit prospects

The Textbook and Academic Authors Association  (TAA) recently debuted a referral program that incentivizes members to recruit prospects in exchange for a small credit.

How to hack it? Referral marketing has steadily become a to go-to tactic for e-commerce companies looking to acquire new customers. Now, many associations are following suit with member referral programs.

This month, TAA launched an online campaign—TAA Strong—to increase member recruitment from the inside. For each new referral, an existing member gets a $5 credit to apply to TAA’s $95 dues.

Please click here to read the complete article from Associations Now.