01/10/2018

Determining Whether Twitter Still Works for Your Organization

How changes to the social media channel have impacted its signficance

At the start of a new year, there are plenty of bad habits that many of us try to leave behind. Should Twitter be one of them?

In a recent blog post, nonprofit thought leader Beth Kanter argues that Twitter still has plenty to offer groups despite its controversial reputation. “While Twitter and other platforms can amplify the underbelly of the world, they can also connect people with nonprofit organizations and spread social good, joy, and even fun,” she writes.

Recently, Twitter has introduced a few features to make the platform easier to use and to entice new users. For instance, at the end of 2017, Twitter debuted a threading feature that makes successive, related tweets much simpler to follow.

Please click here to read the complete article from Associations Now.