01/10/2018

What's Your Voice?

To effectively communicate, do your best to avoid gender-tones

Men are from Mars, women from Venus, but when someone reads your organization’s communications, which gender shines through in the messaging?

According to a recent report, that actually matters. The British firm Linstock Communications says that the rise in thought leadership—that is, written communication about leadership—often has a gendered tone that carries through onto the page. While most of that writing, based on the firm’s analysis of 100 pieces of thought leadership, typically carries a male tone (58 percent), a significant chunk (37 percent) also carries a female voice. Just 5 percent of the writings the group surveyed had a neutral tone.

Male voices were most common among law, financial services and management consulting firms—with 80 percent of legal documents carrying a male voice. Female voices were used most in charity settings, appearing 56 percent of the time. Some industries, like engineering and architecture, had an even split between male and female tones.

Please click here to read the complete article from Associations Now.