01/09/2018

Six Best Practices to Win at Social Media Promotion

Effectively promote your business on social media by knowing the right tricks

Increased exposure and traffic are the top two benefits of social media promotion cited by marketers in the 2017 Social Media Marketing Industry Report. To gain those advantages, and more, for your business, consider incorporating these elements into your social media promotion strategy:

Engagement is key.
You want your followers to comment, like, and share your posts on social media. When they do that, it increases exposure to your content by getting more people to look at it. "Make sure you generate content that is appealing to the masses and makes people want to share it with their friends," says Justin Sochovka, a principal in Psyched Media Marketing. Asking questions in a creative manner, holding contests and connecting with social causes can be effective strategies for increasing engagement with your content. Polls and how-to videos are also popular.

Balance promotion with value-add.
No more than one out of every six or seven posts should be overtly promotional. The rest should focus on sharing content that is authentic and genuinely useful to your followers. It's okay to "soft-promote" your business in those other posts, as long as it's subtle and relevant to the value-added content being shared, for example, offering advice on how to use a product most effectively or economically.

Please click here to read the complete article from Inc.