01/05/2018

Ad Grant Revamp

It will require that those nonprofits maintain high clickthrough rates to stay in the program

If Google is at the center of your nonprofit marketing strategies, you may want to listen closely to the changes the company is making to its advertising program this month.

The company, which offers nongovernmental organizations—including, in the U.S., those with 501(c)(3) tax status—up to $10,000 per month to use on Google AdWords as part of its Google Ad Grants program, is shifting some of the requirements of the widely used program, which more than 35,000 nonprofits rely on.

This is a major benefit for charitable organizations, but the program has traditionally had limitations that made it difficult to actually spend that $10,000 each month. Specifically, the program only allowed advertisers to bid on search terms with a cap of $2 or lower.

Please click here to read the complete article on Associations Now.