12/20/2017

People Are the Path to Business Success

Employees should be any successful leader's top priority

I was fascinated by the artistry of the bottle. It was handcrafted, made of ceramic and beautifully hand-painted. I knew this bottle of tequila would be an experience best reserved for a special occasion. After seeing the bottle, I decided to do some research on the company, Clase Azul, and what I learned was equally interesting.

The company’s stated purpose is to initiate a shift from our current reality to encourage individual transformation. Not your typical mission statement. I further learned that its founder, Arturo Lomeli, made a commitment to prioritizing his people’s values and development before revenue.

The company works with local ceramic artists in Santa María Canchesda, Mexico, to make its bottles and points to the human benefit of doing so, as it has brought jobs, education and opportunity to the village.

Please click here to read the complete article from SmartBrief.