12/19/2017

Report: Associations Lag Behind on Personalization Issues

When done right, technology can help associations better serve their members

At a base level, associations work in service of their members—and technology, when done right, can help associations serve those members even better.

But what if there’s an area in which you’re not meeting your members’ needs? Can tech help there, too?

The answer to that question is the key discussion point of a new report from Community Brands, the recently formed parent company of YourMembership, Abila and Aptify, among other association technology providers. The Digital Member Study, a survey of more than 1,000 members of professional organizations and 400 staff members, makes the case that tech is a major driver of member loyalty, but that many organizations are struggling to keep up with the possibilities that technology provides.

Please click here to read the complete article from Associations Now.