12/12/2017

Is There an Upside to Apple’s Event App Purge?

The alternative might actually be better in the long run

If you’ve been keeping an eye on Apple’s recent moves in the iOS App Store, you’re probably aware that the news hasn’t been great for associations that operate event apps.

Long story short: Apple started discouraging developers from building software from template-based app builders earlier this year. That stinks for restaurants looking to promote their businesses or bands that want to go a step further than an Instagram feed, and associations are very much in the same boat.

Event apps are used heavily over the span of a few days, and less so at other times. This means that, in many cases, a template-based app makes the most sense.

Please click here to read the complete article from Associations Now.