12/11/2017

New Money: Perfect Partnerships

When it comes to creating partnerships, a two-sided approach is best

Associations often bring in extra revenue through partnerships, but sometimes those relationships aren’t as successful as they could be.

Often, that’s because associations take a one-sided approach. They tend to look at their array of programs and products and then try to look for vendors that can fund those activities, according to Sheri Jacobs, FASAE, CAE, president of Avenue M Group.

Rather than doing that, Jacobs suggests that associations seek to understand their partners’ challenges with an eye toward customizing opportunities for them.

Please click here to read the complete article from Associations Now.