12/07/2017

Why This Group Bought a For-profit Magazine

Consider how you can improve your communications agenda

Sometimes you plan, and sometimes a great deal just falls into your lap—and you have to pounce on it.

The American Orthotic & Prosthetic Association (AOPA) experienced the latter earlier this fall when it purchased O&P News Magazine, a for-profit magazine published by Slack Inc.

“We were not in the market, but we were impressed that when O&P News became available for sale on reasonable terms that we could accomplish more of our communications agenda with two publications than we could with one,” said AOPA Executive Director Tom Fise.

Please click here to read the complete article from Associations Now.