12/06/2017

Why a Movie Theater Chain Launched a New Membership Model

Recently, a membership-driven upstart has drawn lots of attention toward possible movie-industry disruption

When a startup tried to turn the process of going to the movies into a $9.95-a-month membership program earlier this year, it raised plenty of eyebrows.

But whether or not it succeeds on its own, the impact of MoviePass appears to be forcing shifts in the movie theater industry that could turn the process of paying for a movie into something akin to signing up for Netflix. It’s another reflection of how the concepts of association membership are slowly but surely going mainstream.

An additional argument in that general direction: This week, Cinemark announced a movie plan of its own. While not as aggressive a deal as MoviePass, which covers unlimited showings over a 30-day period, the company’s new $8.99 Movie Club  membership includes one free movie ticket per month, discounted ticket prices, and a 20 percent discount on concessions.

Please click here to read the complete article from Associations Now.