10/31/2017

Pick Up the Phone

Associations should not rely solely on emails when reminding people to renew

Keeping your members coming back for more is vital to the health of your organization, but all too often, associations only rely on emails to remind people to renew. That may not be enough.

In a recent Association Success blog post, Matt Mantione, senior director of membership at the Society of Naval Architects and Marine Engineers (SNAME), shares what he learned from implementing a new call center program.

“We decided that calling up individual members to have a conversation at this critical point in their membership journey would be more engaging than sending a reminder email and hoping they followed up,” says Mantione.

Please click here to read the complete article from Associations Now.