10/31/2017

Report: Event Planners Struggle to Take Action on Data

They often struggle to utilize information in ways that goes beyond the surface

Your attendees represent an important story to be told about your event, as well as an effective way to make that event better. But if you’re not properly leveraging data the right way, it could be a missed opportunity.

The Power of Live Event Data, a recent report from Cvent[registration required], noted that more than 80 percent of event planners are aware of the importance of gathering event data. The problem is that just 20 percent of organizations say they do a good job integrating such data in an effective way—failing to use the data to create attendee profiles or tracking what attendees do during the event.

“The findings from The Power of Live Event Data clearly show the event industry’s intense interest in using technology to capture and analyze attendee data,” the report states. “But it also shows there is a knowledge and implementation gap.”

Please click here to read the complete article from Associations Now.