10/25/2017

Eighty-two Percent of Millennials Return to Sites That Regularly Use Visuals

Newsrooms are trying to accommodate the reader of the future

If you’re trying to get more Millennials to click and stick around to read your news, make sure your article has visuals like photos and videos. Bonus points if your visuals are interactive, like GIFS.

According to a new study from Arkadium, a content tool provider for many of the world’s leading publishers, Millennials prefer online news when it has accompanying visuals.

About 78 percent of people are likely to continue reading an article if visuals are included throughout it. That number is about 85 percent when the study looked at just its Millennial respondents.

Please click here to read the complete article from AdWeek.