10/19/2017

Top Tools for Social Media Marketing

Several tools can make it easier to develop and manage social media campaigns

While the future of social media marketing remains uncertain, there’s no denying it has affected the way businesses market their brands in a tremendous way.

As organizations continue to increase their spending on social media marketing, the pressure is on social media managers to ensure that each dollar spent generates results.

And as new social media platforms emerge and new features are added to the big social networks (e.g., Facebook, Twitter, Instagram and Snapchat), companies and marketers have no choice but to adapt how they promote messages to their respective audiences.

Please click here to read the complete article from Forbes.