10/18/2017

Look For a Boost

Understanding the nuances of member engagement

There’s more nuance to member engagement than you may think.

Why do we love high member engagement? Because it indicates that your association is doing something right. But boosting it isn’t just a result of program offerings—you also have to take serious stock of internal organizational attitudes and the broader external culture. To start, look inward.

“When it comes to member engagement, I believe that engagement is the outcome of a strong culture,” writes cultural consultant Maddie Grant in a recent Association Success post. “To foster a strong, healthy culture, the component groups who make up your association must share a vision.”

Please click here to read the complete article from Associations Now.