10/18/2017

Ad Groups Want a Say in “Better Ads” Implementation

Several trade groups are seeking formal compliance standards for removing intrusive ads from the web

Should browser-makers be in charge of deciding what constitutes an annoying ad? Not necessarily, argues a trio of advertising trade groups.

In a letter sent to the head of the Coalition for Better Ads (CBA) last week, the heads of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) called for a set of industry-wide compliance standards to help self-regulate intrusive or annoying advertising.

The coalition, which includes a variety of trade groups, advertisers, publishers, and agency partners, has set standards for digital advertising and identified advertising formats considered annoying by most consumers on mobile and desktop formats. Thus far, CBA has identified four desktop ad types and eight mobile ad types considered annoying by most audiences.

Please click here to read the complete article from Associations Now.