10/16/2017

Membership Hack: Renewal Contest

Consider how one org has created a competitive edge for the membership renewal process

To encourage quick renewals, the U.S. Personal Chef Association (USPCA) holds a monthly contest with a chance to win next year’s membership for free.

How to hack it? Giving the membership renewal process a competitive edge is a recipe for success for the USPCA. Any member who rejoins USPCA before the middle of the month automatically is entered into a contest to win free membership for the next year (a $325 value), and one winner is selected each month.

“It’s an amazingly simple and popular contest,” says Angela Prather, USPCA’s membership and partnership manager. “Our chefs are very competitive people, and it helps to incentivize them to take action.”

Please click here to read the complete article from Associations Now.