10/03/2017

Why a Strong Employer Brand is Important

Uncover the many ways you can make your brand stand out from your competitors

Organizations benefit from employer branding in many ways — some of which may surprise you.

Many chief human resource officers (CHROs) already know that employer branding can differentiate their organization from other potential employers. But the practice can also address a number of other important organizational challenges.

In case the term is new to you, your employer brand is simply your firm’s reputation as a place to work. An employer brand gives potential employment candidates a view into a firm’s culture and how it differs from those of competing employers. Your employer brand can be measured in two ways. First, by your reputation as an employer and attractiveness to candidates. Second, by how widely-known that reputation is within your target group of potential employees.

Please click here to read the complete article from SHRM HR People + Strategy.