09/19/2017

How to Use Data to Boost Engagement

Here’s how to make your internal planning meetings more productive

Are you taking advantage of your AMS software data to grow engagement? While it can be tricky to nail down the ROI of varying engagement rates, it’s safe to say that high engagement indicates that what you’re doing is working for your members.

A recent Aptify blog post reveals the best ways to leverage data to boost membership engagement in your association. Start with making sure that your email program is as effective as possible. “It all starts with your open rate—if nobody (or under 20 percent to 40 percent) is opening your emails, your chance to engage with your email audience never even happened,” writes Jennifer Barrell.

To increase your open rate, look at your top-performing subject lines to see what they have in common. And segment your emails to specific audiences rather than relying on email blasts to your entire list.

Please click here to read the complete article from Associations Now.