09/06/2017

Get Clear On Your Vision, Get Clear On Your Sales

Whenever your organization fails to share its vision, it risks extinguishing that initial spark

Why does your business exist? It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. Sadly, when your own salespeople can’t articulate your business vision, it has a direct impact on business success…

Vision is vital. It’s both the motivation behind and the future ahead of your business. Your vision is your ‘why’, the reason your business exists; its purpose. Vision usually follows a ‘spark’, a flash of inspiration, frustration or a gleam of an opportunity. That eureka moment when you thought, “I want to create that. I want to help people or businesses to change. I want to do that in a new way.”

Whenever your business fails to share its vision, it risks extinguishing that initial spark. Your vision is a declaration of why the business exists in the first place. It’s why you, as a founder, get out of bed in the morning, and why anyone should want to work with your organization. It’s about who you want to serve, and how you want to serve them.

Please click here to read the complete article from Sales & Marketing Management.