09/05/2017

Avoid These Event Marketing Errors

Don’t let these marketing mistakes be the reason your event isn't

Your association may be spending good money on marketing your meeting, but are you sure you’re pulling the right levers? You could be making some common mistakes.

Don’t overlook the word of mouth you can generate when you enlist outside help. A recent CadmiumCD blog post suggests that influencers can play a big role, but be sure to involve them early. “Make sure that these influencers feel involved in planning, so they can make sure their guests will have a good time,” writes Stanley Tan. “You want to get a buy-in from them, so that they want to see your event succeed as much as you do.” (And if you need to get influencers on board, here are some recruitment tips.)

Don’t forget that your vendors are potential marketing partners, too. “If you’re in a niche industry, incentivize vendors for your attendees, or exhibitors and sponsors, to market your event to reach a wider audience,” recommended Tan.

Please click here to read the complete article from Associations Now.